Data Insights

Data Insights is a way to create and view reports of various statistical data on your site.

Databoard Definitions

The site overview dashboard is built to give executives a quick glace at how their site is performing, from overall traffic to revenue and new memberships.

The Pageview Analysis dashboard is built to provide traffic information focused on your editorial content.

The Member Reading Habits dashboard is meant to surface differences between "drive-by" traffic and the traffic from your "brand-loyal" readers. We define a "member" as a user who is both logged in and has a subscription service on your site.

The Content Overview dashboard is the place for exploring your editorial content. This is also a great dashboard to set up as an automatic email every morning for each author (remember to filter it to the author in question).

The Content Producer Performance dashboard exists to give editors an overview of how their content producers (reporters, photographers, videographers) are performing.

The Revenue Overview dashboard provides a window into all the sources of revenue being generated on your site.

The Google Ad Manager report pulls in data from your Google Ad Manager account, or if you are part of the TownNews AdOps program, from that source. 

The AdOps Revenue dashboard contains data from the iQ Programmatic AdOps program. This is the revenue from the "backfill" ads used to fill unfilled ad impressions on your site.

The Paid Recommendation Revenue dashboard shows revenue earned through participation in various Paid Recommendation programs, which include Taboola, Outbrain, Insticator and Content Exchange.

The Program Revenue dashboard shows all revenue from TownNews Revenue programs. These include: Email Programmatic, Tributes and Photo Sales.

The Blox Subscription dashboard brings in data from the Blox Subscription system to show which services are driving the most starts and revenue.

The Benchmark dashboard is a tool for helping to see how your site is trending compared with your 'cohort'. Cohort is defined by TownNews to be those sites that are in the same industry and similar average 30 day siteview (traffic) size.