We originate our push notification from the “Notifier” in the BLOX CMS.  This is connected to Firebase and Firebase pushes notifications on Apple and Google platforms.  Due to the origination of the message being in BLOX, Firebase does not pick up individual messages and track performance see below for how GA tracks this information.  Firebase gives you overall numbers but keep in mind due to Firebase working out bugs in the reporting, there are discrepancies for IOS. Apple and Google continue to work on better reporting for Firebase for IOS.

To provide better analytics, we are pushing the following GA Events through our GTM container and pushing them to your UA-ID associate with the BLOX Now app.

We are tracking:

Event name

Category

Action

Label

Value

tn_notification

App Notification

open

event title

1

tn_notification

App Notification

dismiss

event title

1

tn_notification

App Notification

open_foreground

event title

1

tn_notification

App Notification

receive

event title

1

tn_notification_opt_in

App Notification

at_launch

topic

1

tn_notification_opt_out

App Notification

at_launch

topic

1

tn_notification_opt_in

App Notification

from_settings

topic

1

tn_notification_opt_out

App Notification

from_settings

topic

1

 

To view your push analytics, follow the below steps.

  • Select UA-ID for APP / Mobile View
  • Select "Behaviors"
  • Select "Top Events"
  • Select "App Notifications"
  • Click on "Events" to see link+title